Eight years around competitive mobile games, designing the layer that keeps players coming back: formats, seasons, ranking, and the tournament platforms underneath.
Since 2025, Product Manager at the Italian Tennis and Padel Federation, where I run the federal esports circuit end to end. Before that, at QLASH, I ran competitive circuits on Brawl Stars, Clash Royale, FIFA and eFootball, working directly with Supercell, EA and Konami.
Formats, a season calendar, a ranking that means something, and the reason a player comes back next week. This is the part I design, and the one I run.
The Federation's official esports circuit, played on Tennis Clash and co-organised with its developer WildLife Studios, with BMW as main sponsor. FITP is the first Italian sports federation to create a dedicated esports membership.
Weekly tournaments feed the monthly masters; the masters and the season feed the ranking; the ranking decides who plays the live finals.
The circuit and its two international events
Weekly tournaments and monthly masters on two competitive levels, feeding the federal ranking.
2026 season · entry through the federal esports membership
Open international qualification, live final at the Foro Italico.
2026: 491,000 participants, from 100+ countries
Its own qualification run, live final in the tournament fan village, Turin.
2025: 517,000 unique players in the qualification runAt QLASH I built the engagement side of its tournament platform and worked with the publishers of the games it ran on. Plus TipKlub, a consumer app I took from concept to market.
I oversaw the development of QLASH's own tournament platform, from MVP to a global product across mobile, PC and console titles, and built the engagement layer: leaderboards, personalised notifications, tournament automation, and self-service branded tournaments for sponsors.
A sports prediction app built with some of Italy's best known tipsters. I ran it from concept to launch and through the roadmap that followed, with KPI-driven analysis on activation and retention deciding what came first.
Specs that align a team, priorities that hold under pressure, and the willingness to stop something that is not ready.
Where I test how I work, and where my monetisation experience actually sits. I take an idea, decide the model, build it to an MVP with AI-assisted development and put it online. Two are live, one with paying subscribers.
Built around the work that comes back every week: preparing briefs, reading long documents and pulling out what matters, turning meeting notes into decisions.
Grounded only in a knowledge base I curate, always sourced, and what comes out is a draft a person reviews before it is used.
A paid web app that helps a fantasy football league agree on the date of its auction. I chose the model myself: you pay on the number of candidate time slots, not on participants. Live with a subscription tier.
A calculator that turns an Italian gross salary into what you actually take home. Every figure comes from the official tax registers, each one carrying its source.
I design the competitive layer of a game: the formats, the season, the ranking, the reasons to play again. I have done it on a circuit played on Tennis Clash, and around teams competing in Brawl Stars and Clash Royale, working with the publishers on that layer, not on the games themselves.
I have not owned a free-to-play game's in-game economy, and I have not tuned IAP offers. What I bring is competitive-systems design, fast cross-functional delivery, and years spent close to how these games hold players, as an operator and as a player.